Keeping a Premium Brand Consistent at Scale
As Head of Creative at luxury skincare brand, Perricone MD, I helped execute and extend brand campaigns across video, paid and organic social, tradeshow environments, and direct mail. The work focused on consistency, speed, and craft across channels with very different constraints, ensuring the brand felt cohesive whether it showed up in a feed, an inbox, or a physical space.
Touchpoints
- Videos
- Social Media Content
- Email Marketing
- Direct Mail
- Tradeshow
- Advertising
Perricone MD Hypoallergenic Clean Correction Relaunch Video
Relaunching the Clean Skincare Collection
To relaunch Perricone MD's Hypoallergenic Collection, we highlighted advanced biomimetic ingredients that deliver efficacy without compromising sensitivity. The campaign visuals drew inspiration from Japanese Ikebana, celebrating harmony and balance found in nature
Eco Meets Engagement: Interactive Booth for Clean Beauty.
To showcase the relaunch of the Hypoallergenic Collection at the Ulta Field Leadership Conference, we designed the space in collaboration with Duggal to be sustainable with upcycled materials, recyclable walls, structures, and reusable components to mitigate the waste which is prevalent in the Tradeshow industry.
The Beauty Comeback
I spearheaded the creative strategy and execution for "The Base of the Trend" and "Color Therapy" campaigns, successfully relaunching Perricone MD's reformulated foundation and introducing two new products, Lip Oil and Blush Balm, to reclaim the brand's pioneering role in the No Makeup trend.
Perricone MD No Makeup Foundation Launch Video
Star Power: Jennie Garth x Perricone MD
In early 2025, we partnered with Jennie Garth to launch two new Retinol Serums. I led the creative strategy and campaign tone, collaborating with Little Bear to produce video and capture a range of content for social, digital, and video channels. To extend the campaign’s lifecycle, I also partnered with photographer Hayley Fisk to produce additional product photography, allowing us to refresh and evolve the visuals over time. To ensure consistency across the rollout I created a Figma campaign board to ensure all contributors were syncing with the brand look-and-feel. Below is a snapshot of the full rollout — from site assets to social posts to email marketing.
Perricone MD Retinol Renewal Serum Video. Produced by Little Bear Studios
