From Blank Slate to Confident Brand in Six Weeks
A full six-week engagement covering brand strategy, visual identity, and website launch. I led the client through a structured, collaborative process that translated abstract positioning into a clear, credible brand system and a live site. The emphasis was on process transparency and momentum, not endless rounds of subjective feedback.
Touchpoints
- Brand Identity
- Website
How we got there
First, we took a deep dive into researching the competitive landscape. We then developed a positioning strategy to ensure the brand stands out from the pack (in voice, vision, style). We then pulled together 3 Mood Boards. This tool helps to quickly visualize potential directions and gauge design preferences. With feedback from the Mood Boards, we explore a wide range of logo options and marks.
Design System & Guidelines
The final identity system lays out a complete color palette, type system and guidelines for logo usage.
“All I did was tell Zack how I wanted my business image to look, and he handled everything else. He guided me through the whole process. I have been extremely happy with how things have turned out. And even better, my business has succeeded far better than I could have imagined.”