Illustration of a split face with an eye on the top left and lips on the bottom right, both in minimalist, abstract style with pink backgrounds.
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Give your brand a

Whether you’re just starting out, scaling up, or stuck in a brand rut, Zack Shubkagel Rovella helps service-based businesses create standout branding that converts.

Trusted by Consumer & B2B Brands

  • Perricone MD logo with mortar and pestle icon.
  • Panera Bread
  • Blue Cross Blue Shield logo with cross and shield symbols.
  • Brookfield Properties logo
  • A10 Networks
  • Medallia
  • Twistlock
  • Taylor Farms
  • Syngenta
  • Corvia
  • Logo of The Omidyar Group with circular design
  • Neenah Paper
  • Spin Pizza logo with bold black text on a white background.
  • New Leaf Paper
  • PetWise logo with a silhouette of a dog

HERE TO HELP

Branding that meets you where you are.

JUST STARTING?

Launch with confidence.

Build a brand that feels legit from day one.

  • DIY-friendly advice and resources for you to get started.

  • 1-on-1 creative support from logos, pitch decks to websites.

GROWING TOO FAST

Bring it all together.

Align your visuals, voice and experience as your business scales.

  • Brand guidelines, templates and digital asset management to make it consistent and efficient.

  • Extend beyond a logo to a brand system for marketing, social touchpoints.

NEED A BOOST?

Reignite your brand.

Refresh what’s working, rescue what’s not, and return with renewed energy.

  • Brand refresh to rebrands

  • Brand Workshops and Strategy Sessions

Person with short hair and a mustache wearing a pink sweater, looking at the camera.

Fractional Creative Leadership. On Demand. Across Every Touchpoint.

I’m Zack Shubkagel Rovella, a creative director turned brand zhuzher. I bring two decades of experience leading creative teams and shaping brands across industries. My sweet spot? Helping small but mighty businesses punch above their weight with identity, storytelling, and design that works.

Creative Direction that Delivers & Delights

  • Person holding Perricone MD skincare products, including a Chia Oil and Chia Body Oil, against a tiled bathroom background.

    PACKAGING & PHOTOSHOOTS

  • Laptop displaying HLB website with building interiors, slogan "Your dark space is our canvas."

    WEBSITE & UX DESIGN

  • A series of digital posters with various cybersecurity slogans and geometric designs. Texts include "Securing the digital frontier," "Keeping cyber marauders at bay," and "Make your digital infrastructure bullet proof," by A10 Networks. Features abstract shapes and city skyline images.

    BRANDING & CAMPAIGNS

  • Panera Bread promotional image featuring gift cards, baked goods, a caramel latte cup, roasted turkey sandwich, chicken ham flatbread, turkey chili, autumn squash soup, and bagels with captions."}

    MARKETING & SOCIAL MEDIA CAMPAIGNS

VIEW FULL PORTFOLIO

  • “We came to Zack with a big idea: we wanted a tech-forward, optimistic, and interactive site that felt like bringing sci-fi to life. He nailed it. The result is a design that reflects our mission and values, and when companies look us up, they immediately get a sense of who we are and what we stand for.”

    Kyle Arteaga, CEO, The Bulleit Group

  • "A great consulting asset to any organization in need of branding programs. He is strategic and creative... and doesn't hesitate to bring in other points of view to bolster creative solutions."

    Gail Lozoff, co-founder of SPIN! Pizza & Einstein Bros. Bagels.

  • "Zack was able to tap into what makes an organization tick, internally and externally. I felt constantly supported by Zack’s ability to distill each brand’s vision into actionable creative insights. His mentorship kept us designers focused and on track, especially when designing for multiple projects at once."

    Gaby Saravia, Lead Designer, Slack

  • "Zack’s visionary creative mind coupled with his calm demeanor, problem-solving skills, willingness to take on any challenge, and motivational nature make him an exceptional, always reliable leader."

    Taylor Mead, copywriter, Perricone MD

Let’s work together.

Interested in working together? Fill out some info and I will be in touch shortly!