I’m passionate about helping your brand level up.
Zack Shubkagel Rovella
Brand Builder. Team Leader. Chaos Whisperer.
I’m a Creative Director and strategic brand leader with 20+ years of experience crafting design solutions that connect, convert, and endure. I’ve led in-house and agency teams across product, packaging, branding, omnichannel campaigns, websites, applications, and built environments. I collaborate closely with founders, CEOs, CMOs, and key stakeholders to translate vision into strategic creative deliverables —on time and budget.
My superpower is navigating ambiguity with clarity. I inspire cross-functional teams of designers, writers, developers, and producers to push boundaries while staying grounded in purpose and process. I’m known for creating high-performing teams and brand systems that scale.
I’m hands-on with tools that matter: Adobe Creative Cloud (Photoshop, Illustrator, Indesign, Figma, Miro, Microsoft, Google—and I’m quick to adopt emerging platforms, including AI-enhanced workflows that increase speed without sacrificing craft.
I’ve worked in industries including beauty, wellness, food, fashion, healthcare, consumer goods, architecture, tech, professional services, and non-profits. I’ve partnered with brands like AMC Theaters, A10 Networks, Williams Sonoma, Panera Bread, Hershey’s, Nestlé, Blue Cross Blue Shield, Brookfield Properties, Medallia, Flourish Ventures, Cerner, Omidyar Group, Syngenta, and Neenah Paper.
Today, I’m rethinking what creative leadership looks like. I’m seeking bold, mission-aligned opportunities where storytelling meets innovation—where strategy and soul drive real business outcomes. If you’re building something with purpose and need a creative partner to bring it to life, let’s talk.
Here to help.
Brand Systems Overhaul
Upgrade your messy brand into a coherent, high-performance design system. Includes visual identity refinements, templates, tone of voice guide, and brand governance tools.
Campaign Sprints
From concept to selling it into executive leadership, I can pull words and images into captivating campaigns that will engage your audience across every channel– digital, social, print and event. I’ll help your team script, storyboard, shoot, produce and launch.
Fractional Creative Leadership
Lead your team without adding headcount. Weekly advisory, team reviews, and stakeholder alignment. Perfect for startup CMOs or burned-out design leads.
AI-Assisted Brand Acceleration
Use AI the right way—strategically. Workshops, tools, and implementation support for integrating AI into creative processes and branding.
Brand Renovations
A zhuzh, not a total redo. Visual refreshes, positioning tune-ups, and micro-rebrands that elevate perception without overhauling the soul.
Photoshoot Art Direction
I’ve worked with some of the world’s best photographers across beauty, food, fashion, editorial, lifestlye and architecture. I know how to translate vision into solid art direction. I’ll provide the direction, the coordination and the oversight.