PAUL ROVELLA & ASSOCIATES
From Blank Slate to Confident Brand in Six Weeks
A full six-week engagement covering brand strategy, visual identity, and website launch. I led the client through a structured, collaborative process that translated abstract positioning into a clear, credible brand system and a live site. The emphasis was on process transparency and momentum, not endless rounds of subjective feedback.
1/ Discovery & Definition
After the client completes an intake survey and an initial interview, we take a deep dive into researching the competitive landscape. We then develop a positioning strategy to ensure the brand stands out from the herd (in voice, vision, style).
How we got there
2/ What’s the vibe?
Based on the Discovery Phase, we pulled together 3 Mood Boards. This tool helps to quickly visualize potential directions and gauge design preferences. Each mood board is curated with a mixture of color palettes, type styles and image treatments that reflect the intended design direction.
3/ Design Exploration
With feedback from the Mood Boards, we explore a wide range of logo options and marks.
4/ Design System & Guidelines
Based on the Discovery Phase, we pulled together 3 Mood Boards. This tool helps to quickly visualize potential directions and gauge design preferences. Each mood board is curated with a mixture of color palettes, type styles and image treatments that reflect the intended design direction.
“In 2025 I became a new business owner with no real experience or knowledge of developing a brand and a corporate identity. All I did was tell Zack how I wanted my business image to look, and he handled everything else. He guided me through the whole process and I have been extremely happy with how things have turned out. And even better, my business has succeeded far better than I could have imagined. ”
— Paul Rovella
